Monday, November 1, 2010

The Uniform Project: Totally Unique

I first heard about the Uniform Project from a colleague who described a unique way some friends of hers in Brooklyn were raising money for schools in India. Sheena Matheiken and Eliza Starbuck collaborated on making a little black dress so universally designed that could be accessorized on a daily basis to achieve different looks. In a quest to combat the disposable nature of most fashion, Matheiken spent a year modeling her daily modifications of the dress on her blog, a dress which is now available on Bright Young Things. The Uniform Project not only raised $100,000, thousands of readers followed the story on a daily basis. Both Olivia's Save the Gulf project and Matheiken's Uniform Project will be presented at TEDxSJU in Philadelphia this December in a conference discussing the different uses of social networking.

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