How do we create the next generation of conservationists? Cartoons, of course! Don't we all remember the allure of the animated image? Going on a digital campaign to stop animal extinction, Hippoworks has generated some thought-provoking messages aimed at the pre-tween set while being smart and sassy enough to entertain their parents. And how can you beat the message-- the alarming rate of overdevelopment of natural territory is causing mass extinction of species. Powered by sun, wind and poop, this website is one which practices what it preaches.
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